TEXT REVIEW OF AD CREATIVITY FOR NOVEMBER-DECEMBER 2022
TABASCO developed the concept and video of the New Year campaign «Give light» for the ALLO marketplace. This year, ALLO dedicated a New Year’s advertising campaign to all those who shine for each other, regardless of the circumstances.
Fedoriv agency and FAMILY Production created the «Tomorrow will be» campaign for the Nova Poshta express delivery operator. Despite everything, Nova Poshta consistently provides the fastest next-day delivery across Ukraine. So tomorrow will be! Both in a direct rational and figurative emotional sense.
SHOTS filmed a story video to tell about the charity project for the 25th anniversary of Kyivstar, which brings victory closer. This campaign is a manifestation of sincere admiration for heroes who do their job every day, no matter what, as well as a call to support the Armed Forces. After all, we all understand what all this is for, Ukrainians are more united than ever – and this is our superpower.
Esse Production House studio created the video «Thank you, Poland!» for the Embassy of Ukraine on the Independence Day of Poland. The video tells the story of a Ukrainian family that found refuge in Poland after Russian aggression.
Lumiere Production filmed a new video story for the lifecell Ukrainian mobile operator about how even with ordinary numbers you can change your life for the better. The video was released as part of a national advertising campaign about freedom with a mobile number portability.
Drama Queen Kyiv’s agency together with TV lab production shot a brand film about «heroes of the animal front» for Pethouse. It is unlikely that the exploits of pet parents will ever be discussed in history classes. That’s why Pethouse told about them.
Postmen developed and realized the idea of the «Hardness is ours» photo project, the purpose of which is to show that all Ukrainians are hardened in their daily work in the conditions of war. The participants are real people in the profession who continue to do their work, despite all the difficulties.
Hexagon Agency together with Masha Dmitrova created the identity of the 51st Molodist Kyiv International Film Festival.
provid developed a campaign about the constant for Le Silpo supermarkets. When external circumstances change, the same remains inside, despite everything. Therefore, this campaign is about the constant warmth of the home. About the constant joy of the family. About the unchanging sincerity of feelings. About the constant tenderness of celebrations in the family circle.
Brain Tank marketing agency carried out the repositioning of the Slovianochka brand. The updated brand design includes a new graphic environment using recognizable national symbols and a four-syllabic color palette that symbolizes different seasons and is used in practice for different types of dairy products.
Taktika Kyiv’s agency developed a creative idea and packaging design for a limited series of DIVO water bottles with neuroart about war on the label: Snake Island, the ghost of Kyiv and Ukrainian warbirds.
Grape brand marketing agency developed naming, design and communication for a new brand of premium Ukrainian vodka – NEPOBORNA (Irresistible), dedicated to resistance and victory.
Vandog Agency has created the new identity, promo-commercial, educational key-visuals for UNHCR project «Break the Circle», devoted to the counterpart of domestic violence. The new identity is based on an irregular circle drawn by a trembling hand, which has just been broken.
Bambuk Studio created the website for one of the semiconductor development companies called Ambiq. This site is a part of the company’s ecosystem which consists of multiple websites. The main goal for its development was to create an environment for engineers who are interested in or use and develop portable devices with artificial intelligence functions based on Ambiq chips and technologies.
IAMIDEA creative agency developed a campaign for Uklon, which was rebuilt from the public opinion that the online car service is expensive and too complicated. As part of the campaign, an idea was developed, which consists of videos and static images used in digital.
Sasquatch Digital collaborated with the Ministry of Justice of Ukraine on the «Tell the Truth» project. «While the Armed Forces defend the country on the front lines, you can also help: tell the truth about the crimes of the Russian Federation» – the main message of the communications.
MOKO digital agency launched the first advent calendar «Calendarinka» in the application of Bank Vlasnyi Rakhunok Ukrainian digital bank. The purpose of its creation is to give Ukrainians a little joy in the face of constant disturbing news.
Banda Agency created a global communication for an international brand Uber «Keep Ukraine moving». The campaign features the stories of Oksana, Dima and Pasha who drive with Uber, and aims to raise donations for United24, President Zelenskyy’s main Ukrainian foundation.
Brain Tank marketing agency created an advertising campaign for the largest developer in Ivano-Frankivsk — blago developer. The winners of Eurovision 2022, members of the Kalush Orchestra – Oleh Psiuk and KylymMan, became its protagonists.
Nostra Media developed a communication campaign for the Magnicum drug, which increases magnesium levels and calms the nervous system. Mediasplit includes TV, Smart TV and digital parts.
ANGRY agency turned concrete blocks from former checkpoints in Kyiv into fairy-tale heroes as part of the «Children should not see war» project from the Concrete by Kovalska company and the «Children of Heroes» foundation, which helps children who have lost their parents due to war.
Saatchi & Saatchi Ukraine rewrites “Сarol for the Bells” for Shazam Donation Drive. Taras Topolya from Antytila, Veryovka Ukrainian Folk Choir and Zernyatko children’s folk ensemble update the track to support Ukrainian children affected by the war.
provid developed a special font for materials in Russian for the Day of Ukrainian Writing and Language. The social campaign is designed to present the impact of Russian propaganda and Russian content through visual creativity.
dentsu Ukraine communication group and Mich creative agency launched a motivational information campaign of the Ministry of Defense «It’s hard, but worth it», designed to raise the morale of Ukrainians in the war, which has been going on for ten months.
The BBDO Ukraine team initiated the social project Under Sirens, uniting the Ukrainian fashion industry for a common goal: to continue talking about the full-scale war in Ukraine started by russia. Thanks to the technical partner Advin, the visual image of the campaign – the soundtrack, which is depicted on all things created by Ukrainian brands, turns into the sound of an air alarm, which Ukrainians are forced to hear every day.
ANGRY agency conducted the campaign «Sensitivity defeats violence» as part of the «16 days of activism against gender-based violence» campaign, which is celebrated all over the world.
Antiprotiv creative agency creative agency developed the idea of a charity advent calendar with exclusive content for Le Silpo supermarkets. The advent calendar recalls the significant events of 2022, which became the embodiment of Ukrainian character and strength. A rooster on a stick in Borodyanka, a cotton festival, a glass bridge that stood up after a rocket attack, «Eurovision» and much more. The profits will be transferred through UNITED24 to the fleet of maritime drones.