The full-scale invasion permanently altered the ordinary life of Ukrainians. Simultaneously, each of us began to cherish Ukrainian values. This insight became the foundation for a new positioning of the pharmaceutical company: «Darnytsia – it’s ours.» At the end of 2023, Postmen and the communication team of «Darnytsia» faced the challenge of how to communicate

AdShot Creative, a full-service creative agency, has developed a commercial for the drug Dekvadol by Kyiv Vitamin Plant. The specificity of pharmaceutical advertising is its conservatism. However, the team had to develop a creative and interesting scenario.It was important for the agency to convey that self-medication is a medieval practice. There is no need to

In a new campaign for the national mobile operator Kyivstar, I am IDEA conveyed that Ukrainian hearts are three times bigger. This is because, even in the most challenging moments, Ukrainians continue to care for those around them, fight against evil, and love, love, love.

Rockets. Growth R&D and Electric Sheep Film created commercials for PrivatBank to change Ukrainians’ attitudes towards cash loans. The videos demonstrate that a cash loan doesn’t necessarily have to be a lifeline but can also be a driving force for fundamental changes in life. Due to uncertainty about the future, people postpone decisions on taking

Brandly agency integrated the product of Farmak JSC into the content of the reality series «Dream Catcher», as well as into a promotional campaign on the digital platforms of FILM.UA Group. A perfect combination: mysterious series about dreams and TM Sonobarbval Caps, a dietary supplement on improving sleep quality. A perfect combination: mysterious series about

Animagrad animation studio has created a series of animated videos called Cybersecuritoons, which in an accessible form teach how to protect against modern cyber threats. The videos were created for Moonlock, the cybersecurity division of MacPaw. Aiming to create cybersecurity technologies for ordinary people, Moonlock strives to combine complex technologies into tools that everyone can

MullenLowe Adventa developed a campaign for the Creon brand, moving away from the traditional format for pharmaceutical products, and created a commercial about food and love. While creating a communication for a pharmaceutical, we aimed to transcend the classic standards of this category, moving beyond the traditional «problem-solution» format to find an insight that resonates

Fedoriv Agency and the leader in express delivery – Nova Poshta – launched a New Year campaign «Tomorrow will come», based on the tender love story of a Ukrainian soldier and his girlfriend, who carefully packs a parcel for the front with a small gift inside. The commercial was directed by Antonio Lukich, director of

AdShot Creative made a video for the drug Atoxil by Orisil-Pharm. Will a pet help you get rid of an unhealthy condition? No, but Atoxil can help. Filming commercials with pets is quite hard work. If a dog can be trained, only true professionals can negotiate with a cat. The main idea was to convey

Drama Queen developed the Red Riding Hood advertising campaign for the Roshen Wafers brand for Polish TV. In the commercial, the classic tale of Little Red Riding Hood unfolds non-canonically with the appearance of wafers. Roshen Wafers is a representative of the Ukrainian confectionery manufacturer in Poland. Poles traditionally love wafers and consider them one