Darnytsia is ours

The full-scale invasion permanently altered the ordinary life of Ukrainians. Simultaneously, each of us began to cherish Ukrainian values. This insight became the foundation for a new positioning of the pharmaceutical company: «Darnytsia – it’s ours.»

At the end of 2023, Postmen and the communication team of «Darnytsia» faced the challenge of how to communicate effectively during the holiday season amid the war and reinforce the message that what is ours is the most valuable?

To achieve this, in a Christmas video, the «Darnytsia» team and Postmen’s video production team portrayed the true values of Ukrainians through simple stories: family warmth, unity, care, and uniqueness – invisible but sturdy pillars that make us who we are.