Mystical but pharmaceutical: a commercial for Dekvadol

AdShot Creative, a full-service creative agency, has developed a commercial for the drug Dekvadol by Kyiv Vitamin Plant. The specificity of pharmaceutical advertising is its conservatism. However, the team had to develop a creative and interesting scenario.
It was important for the agency to convey that self-medication is a medieval practice. There is no need to endure pain and treat yourself with herbs if there is evidence-based medicine and effective remedies. It is quite difficult to shoot a commercial outside the city during the war. After all, you are limited by the curfew. So the team had to spend the night in the castle in Radomyshl, where the filming took place.

The text is on the video:

He was making a herbal decoction. A gargle solution? A lollipop. Sore throat.
The usual remedies relieve the pain for a short time. But Dekvadol is effective because it eliminates the causes of inflammation. Decvadol. Treats the throat, and relieves pain.