New сampaign for the Creon brand

MullenLowe Adventa developed a campaign for the Creon brand, moving away from the traditional format for pharmaceutical products, and created a commercial about food and love.

While creating a communication for a pharmaceutical, we aimed to transcend the classic standards of this category, moving beyond the traditional «problem-solution» format to find an insight that resonates in every heart. Cooking with love means pouring your soul into every dish. The commercial showcases these moments of love, wrapped in the deliciousness made by moms and grandmothers. Creon becomes the hero that removes all the heaviness, allowing enjoyment of the food made with love.

Cooking with love means putting your soul into every pancake, making your borsch the epitome of a hearty dish, and achieving the perfect golden, crunchy skin on chicken, making it all incredibly appetizing. Where there’s delicious food, there’s often a heavy stomach. In the new campaign, we captured these moments of love and wrapped them in the delectability from moms and grandmothers. Creon became the one to remove all the heaviness, allowing us to enjoy the food prepared with love.