ТМ Sonobarbval Caps integration

Brandly agency integrated the product of Farmak JSC into the content of the reality series «Dream Catcher», as well as into a promotional campaign on the digital platforms of FILM.UA Group. A perfect combination: mysterious series about dreams and TM Sonobarbval Caps, a dietary supplement on improving sleep quality.

A perfect combination: mysterious series about dreams and TM Sonobarbval Caps, a dietary supplement on improving sleep quality.
For the first time, the brand was not only integrated into the content of the series but also into the promotional campaign on the digital platforms of FILM.UA Group.
The scripted reality series «Dream Catcher,» a joint production of FILM.UA Group and the 1+1 Ukraine channel tells the story of human relationships, in which a brilliant psychologist helps people find a way out of difficult life situations by interpreting their dreams.
Each episode features a familiar life story: misunderstandings with loved ones, family secrets, conflicts at work. Nazar Lutyi is a gifted individual who understands the language of dreams. This sarcastic, insightful, provocative master of sharp humor performs his work clearly, skillfully, and effortlessly!
The premiere of the series «Dream Catcher» took place on February 19 on the channel 1+1 Ukraine, and the show continues.
Understanding that this series is an ideal platform for brand communication promoting better sleep, the Brandly agency secured partnership with the JSC Farmak, a pharmaceutical company which has a relevant product in its portfolio — TM Sonobarbval Caps.
The brand became a part of the stories of the series’ characters (product placement), as well as the promotional campaign of «Dream Catcher,» which takes place across various communication channels to fuel audience interest in the series. To strengthen the connection with the brand, the promotional campaign on the 1+1 Ukraine TV channel included the placement of brand sponsor videos (sponsorship clips) in the program and announcements.
As part of the promotional campaign on FILM.UA Group resources, trailers, posters, and backstage videos were created to immerse viewers in the atmosphere of the events. 1+1 Ukraine supports the series with TV announcements, relevant social media posts, broadcasts within morning shows, inviting actors and creators to the studio.
«Dream Catcher» is also available on VOD platforms «Kyivstar TV» and MEGOGO, as well as on YouTube, maximizing coverage and making the series accessible to viewers anytime and anywhere convenient for them.
As of now we see that the series has found its audience, tracking how views are increasing and reading positive comments.