Red Riding Hood for Roshen Wafers

Drama Queen developed the Red Riding Hood advertising campaign for the Roshen Wafers brand for Polish TV. In the commercial, the classic tale of Little Red Riding Hood unfolds non-canonically with the appearance of wafers.

Roshen Wafers is a representative of the Ukrainian confectionery manufacturer in Poland.

Poles traditionally love wafers and consider them one of their favorite national products. Moreover, the country produces so many that it has held the position of the leading global exporter of wafers for more than a decade. This is Roshen Wafers’ first advertising campaign in the competitive Polish market, so they wanted to come out with fresh communication that would distinguish them while conveying the simple message «These wafers are really tasty».

The commercial presents, at first glance, the classic tale of Little Red Riding Hood, which, with the appearance of wafers, unfolds non-canonically. Here, the wolf is not a mean and scary beast but just an ordinary guy. Little Red Riding Hood is not so naive but almost an evil genius. When you get tired of walking through the forest, you can always call Huber (Horse Uber). And if such a terrible crime as the theft of Roshen wafers occurs, real cops take on the case.