Wishlist brand strategy
directa bureau was tasked with creating a comprehensive brand strategy, which included naming, visual identity, and packaging design. Wishlist – Everyday Skincare Treats is a vibrant skincare brand for young women, offering a sense of lightness, freshness, and femininity. The brand stands out for its affordable pricing and trendy active ingredients, providing excellent value for
Branding for the new Ukrainian alcohol brand «SPICER»
Meet SPICER. It is the Ukrainian manufacturer of gins, liqueurs, and tinctures, i.e. products from the 18+ category. We created a corporate identity with illustrations, collages, gift wrapping, branded clothing, and POS products. We wanted to be bold, aesthetic, and mature in our creativity. We started with the strategy. The basis for visual communication was
Branding of the new wine Bakota Hills
Vandog Agency created the branding for the new wine Baсota Hills. A group of passionate winemakers, in collaboration with renowned winemaker Bohdan Pavliy, launched this brand. Grapes grown on the unique soils of the Podilsk Tovtry allow for the production of remarkable single-varietal wines and interesting blends. Vandog Agency’s strategists researched the history of Bakota
Rebranding of the Fora grocery chain
The creative agency Taktika carried out the rebranding of the Fora grocery store chain. Fora is a neighborhood grocery chain that has been operating in Ukraine for over 20 years and includes more than 340 stores. Recent changes in the country pushed Fora to adapt its strategy. The company revamped its approach by categorizing its
adidas Originals х Samba & Gazelle
Havas Digital Kyiv created a 3D-motion for adidas Originals new campaign, featuring the iconic sneaker models Gazelle and Samba. «We gave the world Originals, and you make them unique,» says adidas in its new campaign for the iconic Samba & Gazelle models. These sneakers have a long history and are now an integral part of
Redesign of ZoRaw chocolate packaging
Bloom Büro redesigned the packaging for the healthy chocolate brand ZoRaw. ZoRaw is a Canadian brand known for its unique, all-natural chocolate made from ingredients like cocoa beans, nuts, and protein shakes. It contains no GMOs, synthetic sugars, or preservatives. The task was to refresh the existing packaging to emphasize the product’s key benefits: low