Branding for the new Ukrainian alcohol brand «SPICER»

Meet SPICER. It is the Ukrainian manufacturer of gins, liqueurs, and tinctures, i.e. products from the 18+ category. 

We created a corporate identity with illustrations, collages, gift wrapping, branded clothing, and POS products. We wanted to be bold, aesthetic, and mature in our creativity. 

We started with the strategy. The basis for visual communication was a brand that knows how to taste: a drink, a moment, a life, an emotion. A brand that controls the quality of its production at every stage. It also constantly experiments with flavors and technologies at the level of well-known world-class companies. 

We have implemented all the features of SPICER in the corporate identity. The key idea is embedded in the logo. 

«More than equal» – we are not equal to our competitors in terms of style and quality. We are better and tastier. We are created for eccentric gourmets and mature personalities. 

We also experimented, but with shapes and colors. We have made dozens of transformations. We polished every visual solution to the smallest detail. All fonts, colors, and graphic shapes convey the brand’s messages.