Wishlist brand strategy

directa bureau was tasked with creating a comprehensive brand strategy, which included naming, visual identity, and packaging design.

Wishlist – Everyday Skincare Treats is a vibrant skincare brand for young women, offering a sense of lightness, freshness, and femininity. The brand stands out for its affordable pricing and trendy active ingredients, providing excellent value for money. «Wishlist» aims to become a top choice in mass-market shelves, compete with Korean brands, and lead digital beauty trends.

After conducting in-depth research, we identified a growing trend among younger audiences who see daily skincare as a vital part of their routine. As a result, we developed the brand concept «Wishlist», representing products that every self-care enthusiast would want on their must-have list. The packaging design incorporates list elements and underlining, inspired by task planner apps, and is enhanced by a color-coded system to differentiate product types. This approach creates a bold visual identity that stands out on shelves, offering a unique contrast to the minimalist design trend dominating the industry in recent years. Bright & colorful post templates and lifestyle type SMM strategy emphasizes brand’s  social account look and feel, inspires the audience create better brand connection & response.