Branding of the new wine Bakota Hills

Vandog Agency created the branding for the new wine Baсota Hills. 

A group of passionate winemakers, in collaboration with renowned winemaker Bohdan Pavliy, launched this brand. Grapes grown on the unique soils of the Podilsk Tovtry allow for the production of remarkable single-varietal wines and interesting blends. 

Vandog Agency’s strategists researched the history of Bakota and Kavetchyna, spoke with winemakers, and tasted dozens of wines to develop the brand’s positioning and identity. Bakota is a place of unique beauty, where the ancient Sarmatian Sea once roared a million years ago. The agency created a concept that reflects the spirit of the Podilsk Tovtry region — a blend of natural beauty, authenticity, and mythical history. In developing the concept, the designers emphasized the uniqueness of the Podillia terroir to convey the exceptional character of the wine.

The positioning of Bacota Hills is expressed as: «A place you want to drink» 

The logo design is inspired by the recognizable relief of Bakota and uses natural tones that evoke the warmth of the sun and the richness of the wine’s flavor. Every design element highlights the area’s natural beauty and uniqueness.