Redesign of ZoRaw chocolate packaging

Bloom Büro redesigned the packaging for the healthy chocolate brand ZoRaw. ZoRaw is a Canadian brand known for its unique, all-natural chocolate made from ingredients like cocoa beans, nuts, and protein shakes. It contains no GMOs, synthetic sugars, or preservatives. 

The task was to refresh the existing packaging to emphasize the product’s key benefits: low or no sugar, high fiber, and protein content. Additionally, the packaging had to convey the chocolate’s deliciousness while maintaining a minimalist design that aligns with the purity of the product.

The agency worked on five SKU units: classic dark chocolate, milk chocolate, almond, coconut, and vegan. To differentiate each, the team selected a background color for each flavor, reflecting its taste or type. 

Key nutritional icons were prominently placed for easy communication of the product’s unique composition. 

The packaging features a strong central focus on the food styling and flavor name, with cocoa content and other details displayed at the bottom. 

This minimalist design clearly communicates the product’s benefits and composition, catering to health-conscious consumers.