adidas Originals х Samba & Gazelle

Havas Digital Kyiv created a 3D-motion for adidas Originals new campaign, featuring the iconic sneaker models Gazelle and Samba.

«We gave the world Originals, and you make them unique,» says adidas in its new campaign for the iconic Samba & Gazelle models. These sneakers have a long history and are now an integral part of street styles around the globe. Thanks to the individuality people bring to them, Originals remain timeless.

To support the global campaign in Ukraine, the agency created a 3D video for the country’s largest screen, adapted it for digital platforms, and collaborated with influencers. 

They enhanced the original 2D video by adding 3D elements like a skateboard flip and sneaker morphing for a standout effect. This allowed the creation of impactful 3D-motion content that made the brand stand out across all advertising platforms.