BRIEF REVIEW OF AD CREATIVITY

Postmen faced the task of creating a Christmas video for Darnitsa, not only to communicate with the audience during the holiday season but also to reinforce the company’s main message that what is ours is the most valuable. To achieve this, the «Darnitsa» team and Postmen’s video production used simple stories about the everyday lives of Ukrainians to reveal the main values of Ukrainians from a new perspective.

AdShot Creative has developed a commercial for the drug Dekvadol by Kyiv Vitamin Plant. The specificity of pharmaceutical advertising is its conservatism. However, the team had to develop a creative and interesting scenario.

In a new campaign for the national mobile operator Kyivstar, I am IDEA conveyed that Ukrainian hearts are three times bigger. This is because, even in the most challenging moments, Ukrainians continue to care for those around them, fight against evil, and love, love, love.

Rockets. Growth R&D and Electric Sheep Film created commercials for PrivatBank to change Ukrainians’ attitudes towards cash loans. The videos demonstrate that a cash loan doesn’t necessarily have to be a lifeline but can also be a driving force for fundamental changes in life.

Brandly agency integrated the product of Farmak JSC into the content of the reality series «Dream Catcher», as well as into a promotional campaign on the digital platforms of FILM.UA Group. A perfect combination: mysterious series about dreams and TM Sonobarbval Caps, a dietary supplement on improving sleep quality.

Animagrad animation studio has created a series of animated videos called Cybersecuritoons, which in an accessible form teach how to protect against modern cyber threats. The videos were created for Moonlock, the cybersecurity division of MacPaw.

MullenLowe Adventa developed a campaign for the Creon brand, moving away from the traditional format for pharmaceutical products, and created a commercial about food and love.

Fedoriv Agency and the leader in express delivery – Nova Poshta – launched a New Year campaign «Tomorrow will come», based on the tender love story of a Ukrainian soldier and his girlfriend, who carefully packs a parcel for the front with a small gift inside. The commercial was directed by Antonio Lukich, director of the movies «My thoughts are silent» and «Luxembourg, Luxembourg». Production by JOY Film.

Rocketmen agency has renewed the design of «Volya» (eng. “Will”) energy drink for the Morshynska brand and adapted it for new flavors.
The team portrayed the spirit of Ukrainian will as it is: irresistible, hot-tempered, unbreakable, and free. These words became the basis of the lettering, inspired by Old Slavic script.The team saved the cultural code of Ukrainians in the design and depicted it stylishly.

AdShot Creative joined the initiative of the United Nations Population Fund. Agency developed a brand book, naming, and logo for the «Place of Power». These are special resilience centers for young people, vulnerable groups, and families affected by full-scale war. The project was implemented in Kamianske, Kremenchuk, and Nizhyn.

Together with UNICEF, Postmen created a communication campaign in Kharkiv for promoting a specialized hotline to discuss parenting styles, give children a chance for a happy life in families, and explain to adults that adoption and foster care are not something to fear. We developed a creative concept and design for visuals used in the communication campaign on billboards and citylights.

idealers developed a rebranding for the driver of startup ecosystem development in Ukraine – the Ukrainian Startup Fund (USF). The task was not just to change the image, but also to demonstrate how rapidly they are developing and adapting to the latest innovations. As part of the rebranding, digitalization of the logo, color and font changes, and the development of new merchandise were undertaken.

Dozen branding agency created the positioning, naming, slogan, and packaging for the Half&Half animal feed brand. The strategy and design proved to be so effective that in the first month without advertising or other promotional communications, sales were 25% higher than planned.

Bloom Büro developed packaging design for flour for the company Cozy Cuisine. The product was planned to be introduced in three markets: Germany, Czech Republic, and Slovakia, with the prospect of expanding to other European countries. Therefore, the task was to create a neutral design, without attaching to the ethnic motifs of any particular culture, which at the same time would differentiate among traditional packagings and focus on the product.

Gusev Art Lab developed a time-travel art calendar for the engineering plumbing brand FADO. The calendar, designed in a futuristic style, tells the story of the development of a technocratic society and its evolution along with durable engineering solutions.

Brain Tank redesigned the labels of «Desant» beer, a brand of the Ukrainian company «Obolon.» The audience perceives the label as outdated and, at the same time, is not ready for noticeable changes in the design and complete removal of its militaristic color. So, the brand needs to completely update the design without changing it.

CF.Digital created the Pixel Donate fundraising platform to collect donations for the restoration of education in Ukraine. On the website, one can find an interactive map of Ukraine, which displays recognizable authentic symbols, figures, and places made from a million small pixel bricks. Each pixel costs 1 dollar, so by purchasing pixels and coloring the map, donors will raise $1,000,000 for rebuilding schools and shelters.

FBA branding agency team has developed a unique crossword puzzle game for a client from the UAE. The application is a bright and unexpected interpretation of our favorite intellectual puzzles, the app will be available on the Appstore and Play Market platforms.

twid agency developed a new design system and website for the American medical platform DocGo. The focus was on technology, practicality, and efficiency of communications.

Brain Tank team, commissioned by FreeGen Group as part of a special project on digitizing the museum heritage of Kyiv, together with Kyiv Digital, brought to life the long history of Ukraine in a video, elevating its crucial elements from the 20th century. All of this is for the tourist and cultural hub of Kyiv.

Postmen team was tasked with developing a pre-Christmas communication campaign for Club 4 Paws, which aimed to convey the message to the audience that an animal is not a gift for any holiday. For this purpose, we developed a creative slogan, which we seamlessly incorporated into outdoor advertising. Additionally, we communicated the main message of the campaign on the client’s social media channels and through influencer marketing.

Communications agency WARTO has transformed the global communications of the international pet food brand BRIT for the Ukrainian market.
WARTO team developed a local communication strategy, the core of which was exceptional MarTech solutions, reinforced by the best PR tools. As the first step of strategy implementation, we created the first chatbot in Ukraine for cat and dog owners based on Chat GPT-4 AI, integrated into Telegram — @BritCareFriendlyBot.

Underdog Agency not only revived the Jager Music Awards for independent music but also created a resounding manifesto from the Ukrainian music community with the slogan «Let’s craft a loud culture.» As part of the project, an identity was developed and a video manifesto for the Jager Music Awards was created.

OMG Agency strategically crafted a TikTok influencer campaign for «Your Family Doctor» Association, effectively destigmatizing tuberculosis through humor. The agency’s meticulous influencer selection and creative content played a pivotal role in achieving 2 million impressions and fostering positive societal perception changes. The campaign’s success underscores OMG Agency’s expertise in impactful social marketing.

New Strategies created the first short social AI movie in Ukraine «My Power». To boost the morale of Ukrainians, the agency decided to create a social movie. However, there were many such videos, making it hard to attract new attention. So, they decided to take an unconventional approach and utilize AI. Thus, they used neural networks to exclusively create an AI film.

On the eve of Christmas, children of Postmen agency employees teamed up with musicians to raise a one million hryvnias for drones for the Armed Forces of Ukraine. To achieve this, they decided to record a song, and Postmen assisted them in each steps: from filming the video to digital and media support. Remarkably, within 10 days of launching the song, the ambitious goal was achieved, and by February, the drones were sent to the front lines.

Brandly Agency engaged JSC «Kyiv Vitamin Plant» as partner of the documentary «The Hero», making this collaboration a logical step in stressing brand’s social mission and creating an omnichannel communicational campaign — TV, YouTube, social media, PR.
The documentary «The Hero» was created by Alexander Veremiienko, a producer at FILM.UA Group, and a military serviceman of the Armed Forces of Ukraine.

hromadske‘s dedicated team has carefully crafted a special project centered around sign language in cooperation with Uklon. Drivers with hearing loss were involved to talk about their job and ‘uncomfortable’ questions from passengers. So, an article was created with a story about sign language and people with hearing loss. A flagship element of the project is an animated sign language vocabulary – an innovative tool enabling everyone to learn essential phrases for effective communication.

plusone social impact communication agency developed a communication strategy for the Ukrainian Veterans’ Fund and, as part of it, launched the first video. In developing the strategy, the agency’s main tasks were to raise public awareness of the problems and needs of veterans, and to promote the Fund’s programs and services among target audiences: military personnel, veterans, and their families and close ones.