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BRIEF REVIEW OF AD CREATIVITY + EFFIE UKRAINE GOLD WINNERS

Film

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Lowenbrau beer golden rules

Rockets. Growth R&D created videos for Lowenbrau beer from AB InBev EFES.  Lowenbrau is a real German lovemark for consumers all over the world. So Rockets. Growth R&D decided to turn Lowenbrau into another stereotype that Germany is known for. German punctuality, strictness, and pedantry can be treated differently, but it is impossible not to love the true German Lowenbrau.

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New campaign for the Esculab laboratory

Bickerstaff.799 creative agency has developed a new campaign for the Esculab laboratory. The «Look into Yourself» campaign encourages Ukrainians to finally understand themselves.

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JETT energy drink commercials

AdShot Creative created commercials for JETT energy drink. Energy at 220 or reactive fuel? Find the answer in the JETT commercial that is a high-powered energy drink that rapidly charges you up.

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Design

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The identity of the American curtain brand Naome

Rocketmen agency developed the name, logo and identity for the American brand of curtains.

The main challenge was that curtains were perceived as a thing of the past in the US. Therefore, the agency decided to show its uniqueness, by making curtains a designer item. This is how a dynamic logo appeared, the main character of which is the sun, which changes phases during the day. Trend elements in the logo, elegance, and aesthetic gold details created a feeling of exclusivity of the brand.

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New Sorbiforce brand creation

Aprostir marketing agency joined the creation of the new Sorbiforce brand and developed the branding and the landing page for it. 

Sorbiforce is a company of incredible individuals who have created the world’s first battery without the use of metals and toxic substances. The main task was to present the invention to the public and make a site aimed at finding investors and partners from the USA. Since Sorbiforce is a completely new type of battery, it was necessary to reveal the essence of the invention as much as possible.

Identity for Sorbiforce by Aprostir marketing agency from aprostir marketing on Vimeo.

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VSNS voluntary organization restyling

CF.Digital made restyling for one of the UK’s largest voluntary organizations – Voluntary Support North Surrey (VSNS). 

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White Rock Bear Shelter identity

Leo Burnett Ukraine created the new identity of White Rock Bear Shelter. The agency has long been collaborating with the Save Wild Foundation, which conducts the rehabilitation of bears and aims to change the established consumer attitude towards wild animals.

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Packaging design for chips from Uzbekistan

Brain Tank has created packaging design for the Cheers chips brand from Uzbekistan. To achieve this, they decided to find a real chef for the chips to present them as a haute cuisine dish and emphasize their naturalness.

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Brand creation for Yakomoga Sushi

ZOND agency created a brand for the Ukrainian company specializing in Japanese cuisine – Yakomoga Sushi. In the name and identity, they conveyed the Ukrainian DNA of the brand and Japanese authenticity. After all, Yakomoga sounds Japanese, but it’s a Ukrainian word that means «As much as possible.»

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Identity for the new PAYANT payment system

FBA branding agency created a unique identity for the new PAYANT payment system. The project was created on the basis of FAMA PROF CONSULTING.The idea and mood of the brand, a corporate block, business documentation, souvenirs and payment cards design, a number of visual communications and much more were developed. 

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Digital

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Avior website creation

Sparkle Design developed a corporate website for Avior that provides financial service for medium and large agribusiness in Ukraine.

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MoneyBus currency delivery application

Axicube UI/UX design agency created the MoneyBus currency delivery application in Kyiv. The main challenge was making complex and variable exchange operations simple for end users. 

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3D installation of NON STOP and S.T.A.L.K.E.R. 2 collaboration 

oversize.agency created a promo, which was a continuation of the collaboration of the energy drink NON STOP and the cult game S.T.A.L.K.E.R. 2. The 3D installation was displayed on Europe’s largest LED screen at the Gulliver Shopping Mall

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Advertising campaign

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PrivatBank lending campaign

Rockets. Growth R&D developed a communication campaign to promote lending from PrivatBank.

The stereotype that «all banks froze lending because of the war» limited the number of applicants, especially from small and medium-sized businesses. Therefore, the task of the Rockets. Growth R&D was to make Ukrainian entrepreneurs see PrivatBank as the No. 1 bank for lending.

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FADO engineering plumbing communication strategy

Aimbulance agency developed and launched a communication strategy for FADO, a leader in producing high-quality engineering plumbing. The campaign slogan, «For Years»,  highlights its professional experience while emphasizing the long-term performance of engineering plumbing for installers, long-lasting partnerships with dealers, and reliable service for consumers.

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Сommunication strategy for disposable tableware manufacturer 

Arriba! creative agency creates a detailed brand and communication strategy for Lookfort, manufacturer of disposable tableware specifically for the HoReCa industry. The message of the campaign was «Lookfort — is Amazon in the world of HoReCa»

 

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Social campaign

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The campaign for the construction of animal center

provid agency developed the campaign for the Fora supermarket to help raise funds to start the construction of a multifunctional center for animals by the Zoopatrol NGO. 

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The campaign for the psychological helpline for men

Moko Digital developed a campaign for the psychological helpline for men. The primary objective was to tell about the existence of such psychological helplines to help men overcome the barriers of toxic masculinity and to lead the target audience to watch the creative content.

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 The Flaming Greetings to the enemies from FUIB bank

Adsapience agency created a campaign for FUIB bank on the Independence Day of Ukraine. 

FUIB creatively greeted Ukrainians and  also sent its flaming greetings to… the enemies. The bank launched a fundraising campaign for the combat drones that could salute enemies at as far as 800 km. More than 30 celebrities voiced their greetings in a short video. 

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The longest marathon in the world

Gres Todorchuk and the Ukrainian international logistics group Nova Poshta organized «The longest marathon in the world». This project was created to express gratitude and support for defenders, doctors, rescuers, volunteers — all resilient marathoners who have been bringing Ukraine closer to victory for over 9 years.

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#BraveKidsUkraine

UK Comms has initiated a campaign for psychological support for children during air raid alarms. Prominent individuals, thought leaders, musicians, singers, actors, and bloggers from Ukraine and abroad are recording video clips for children.

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#our_secret campaign

The #our_secret campaign, implemented by MI Health Agency in collaboration with the NGO «100% Life» with the support of HealthLink, encourages trusting doctors and getting tested for HIV in a timely manner.

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«TAKE A CLOSER LOOK» information campaign 

plusone social impact agency, in collaboration with the International Organization for Migration (IOM) in Ukraine, has launched «TAKE A CLOSER LOOK» information campaign. Its goal is to counter human trafficking by helping people understand the risks that seemingly attractive job offers may pose.

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Effie Ukraine Gold Winners

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Azovstal. A symbol of perseverance

Awards:

Grand prix / Cross Media Storytelling 

Gold / Non-Profit

Gold / Media Idea

Silver /Positive Change – Social Good: PEACE

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SOLEDARITY. Ukrainian Rock-solid Strength

Awards:

Gold/ Government & Public Service

Gold/ New Product/Service Introduction

Gold/ Positive Change – Social Good: Non-Profit

Silver / Short-term Effectiveness

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Be Brave Like Ukraine

Awards:

Gold/ Short-term Effectiveness

Gold/ Crisis Response / Critical Pivot

Silver / Positive Change – Social Good: PEACE

Silver / Cross Media Storytelling

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Nova Post supportive campaign

Awards:

Gold / Single Communication Channel

Silver / PR, Corporate Reputation

Bronze / Positive Change – Social Good: Brands

 

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Ukraine’s Brave Brands

Awards:

Gold / Timely Opportunity

Finalist / Social Media

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Type of car «Inclusive»

Awards:

Gold / Positive Change – Social Good: Diversity, Equity & Inclusion

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A volunteer construction battalion

Awards:

Gold / Positive Change – Social Good: PEACE

Silver / Influencer Marketing

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