SOLEDARITY. Ukrainian Rock-solid Strength

Awards:

Gold/ Government & Public Service

Gold/ New Product/Service Introduction

Gold/ Positive Change – Social Good: Non-Profit

Silver / Short-term Effectiveness

Agency Name: Gres Todorchuk

Client Company Name: UNITED24 / Silpo, Rozetka, Artemsil

On the anniversary of Russia’s full-scale invasion of Ukraine, the UNITED24 fundraising platform and Artemsil released a limited charity batch of salt from the Soledar mines, which disappeared from store shelves in the summer. The defenders of Soledar have become the embodiment of extraordinary strength, so they have changed the legendary packaging and turned “Salt” into “Soledarity. Rock-Solid Strength”. The limited batch consisted of 100,000 packs and was sold within a month of the project launch. Thanks to the project, more than UAH 58,500,000 was transferred to to purchase 2,200 FPV drones for the DIU.

All winners are on website https://effie.org.ua/en/winners/