Azovstal. A symbol of perseverance

Awards:

Grand prix / Cross Media Storytelling 

Gold / Non-Profit

Gold / Media Idea

Silver /Positive Change – Social Good: PEACE

Agency Name: Gres Todorchuk

Client Company Name: UNITED24, Metinvest

Contributing companies: SOVA jewelry house, Nova Post, Rozetka

To empower Ukrainians and unite people around the world for the support of Ukraine, a fundraising platform UNITED24 decided to create a symbol of Ukrainian perseverance. The last bastion of the defense of Mariupol — Azovstal, is a world-known symbol of perseverance. Using the last block of the Azovstal steel, they made unique bracelets. 100,000 bracelets were sold-out in 44 countries. Global public figures sharing and representing the bracelet including The Pope. Story earned 1.2B impressions and $114M earned media worldwide. But most importantly, UAH 300M were raised to help Ukraine.

All winners are on website https://effie.org.ua/en/winners/