Be Brave Like Ukraine

Awards:

Gold/ Short-term Effectiveness

Gold/ Crisis Response / Critical Pivot

Silver / Positive Change – Social Good: PEACE

Silver / Cross Media Storytelling

Agency Name: Banda agency

Client Company Name: Ministry of Digital Transformation of Ukraine

Contributing companies: Optimum Media OMD Ukraine, Carat Ukraine, Posterscope Ukraine, ​Spark Foundry

Work on this project began on the fourth day of russia’s invasion of Ukraine. The challenge was to convince the world and Ukrainians themselves that they have the strength and will to fight for their freedom. Through a series of effective collaborations with the government, businesses, and people on social media, they made the «Be Brave like Ukraine» campaign the most prominent communication from the country during the war. In less than three months, the initiative by creatives progressed to become the official brand communication for Ukraine on the world stage, garnering over 2 billion impressions worldwide. The campaign influenced the context in which Ukraine was mentioned in global media and political speeches.

All winners are on website https://effie.org.ua/en/winners/