Nova Post supportive campaign

Awards:

Gold / Single Communication Channel

Silver / PR, Corporate Reputation

Bronze / Positive Change – Social Good: Brands

Agency Name: Gres Todorchuk

Client Company Name: Nova Post

Contributing companies: Kyiv Metro

Anxiety is the most popular emotion among Ukrainians. Nova Post, Ukrainian postal and courier company whose main principle is “to always be there for you”, launched a supportive campaign in the subway – a place that is a bomb shelter for millions of Ukrainians. Instead of the brand ads, they put supportive messages on banners, covered more than 6,5 million people with 0$ media budget, received a wave of 1,000+ UGC posts with thanks, supported millions of people during tough moments (air attacks), and reminded Ukrainians that Nova Post is always there for everyone.
All winners are on website https://effie.org.ua/en/winners