Ukraine’s Brave Brands

Awards:

Gold / Timely Opportunity

Finalist / Social Media

Agency Name: Banda agency

Client Company Name: Ministry of Digital Transformation of Ukraine

Contributing companies: Optimum Media OMD Ukraine, Carat Ukraine, Posterscope Ukraine

They were looking for a way to engage Ukrainian brands with their own media to give the necessary coverage for the «Be Brave like Ukraine» campaign. Many businesses, especially small ones, needed communication and customer engagement to survive. Nobody really understood how to start doing this during the war. They offered them a way to join the campaign and tell their audience that they are not giving up and continue working.They asked the top 10 well-known brands to replace their name in the logo with the word «Bravery» and tell people that they are not giving up. Another 200 brands joined the first 10, and the whole country embraced the initiative.

All winners are on website https://effie.org.ua/en/winners/