Type of car «Inclusive»
Awards:
Gold / Positive Change – Social Good: Diversity, Equity & Inclusion
Client Company Name: Uklon
Contributing companies: Initiative Media, MacPaw, MasterCard, OKKO
The «Inclusive» car class is a completely new and comfortable opportunity for people who use a wheelchair to move around the city. According to open sources, there are approximately 2.7 million people with disabilities in Ukraine, most of whom use wheelchairs. Unfortunately, this number will only grow because of the war. Therefore, people need to have access to a simple and convenient car call to cover the need for transportation. The project has been successfully launched, received a large number of coverage and positive feedback, and continues to develop actively.
All winners are on website https://effie.org.ua/en/winners/