A volunteer construction battalion

Awards:

Gold / Positive Change – Social Good: PEACE

Silver / Influencer Marketing

Agency Name: Tabasco

Client Company Name: Dobrobat

In Ukraine, by the end of 2022, 143,800 buildings were recorded as destroyed due to military actions. After the liberation of Borodyanka, a group of volunteers joined the debris clearance efforts, but due to overwhelming demand, the question of expansion arose. This gave rise to the idea of creating a voluntary construction battalion called «Dobrobat», which aimed to involve up to 800 people. Through the establishment of a brand and the engagement of influencers using their social media profiles, the battalion gained visibility and transformed into a complete army with 13,355 active members. As a result, 50 objects of social infrastructure (schools, kindergartens, hospitals) were reconstructed, roofs of 160 buildings were repaired, and assistance was provided to 1,650 families.

All winners are on website https://effie.org.ua/en/winners/