FADO engineering plumbing communication strategy

Aimbulance agency developed and launched a communication strategy for FADO, a leader in producing high-quality engineering plumbing. The campaign slogan, «For Years»,  highlights its professional experience while emphasizing the long-term performance of engineering plumbing for installers, long-lasting partnerships with dealers, and reliable service for consumers.

Over the years, FADO has become a leader in producing high-quality engineering plumbing. The campaign slogan, «For Years», signifies that their products are designed for long-lasting, confident use. Through field research, discussions with target segments, and a strategic session, a common desire of TA emerged: the brand should be accountable for both quality and results, not just shifting responsibility to the installers. This insight led to the formulation of FADO’s primary value for both dealers, clients and installers – a brand with no issues.

For further communication they have created the creative solution «For years», inspired by installers on in-depth interviews. They pointed out that the best quality indicator is when customers return after several years, confirming the durability of their past purchases. Creative solution «For Years», which showcases FADO’s professional experience and the long-lasting performance of their plumbing products for installers, dealers, and consumers.