Share your love with a child

Ukrainians have a fear-based attitude towards children deprived of parental care. Moreover, most adults are unaware of the different forms of upbringing and their distinctions. Therefore, to educate about these forms and give children a chance for a happy life in families, Postmen developed a communication campaign implemented through billboards, citylights, and posters in Kharkiv.

The visual solution of the communication campaign was based on plasticine forms and bright colors – ones that best complement and enhance the communication. Our main insight was that the attitude towards children shapes them, much like how children mold figures from plasticine.