«Place of Power» design idea

AdShot Creative joined the initiative of the United Nations Population Fund. Agency developed a brand book, naming, and logo for the «Place of Power». These are special resilience centers for young people, vulnerable groups, and families affected by full-scale war. The project was implemented in Kamianske, Kremenchuk, and Nizhyn.

Every important project needs its name and vision. First, the name was born: «Place of Power». It easily and organically portrays the full potential and context of the initiative. As for the logo, it was meant to unite the three Ukrainian cities while leaving room for their unique features.

Adaptable, changeable, and flexible, yet warm and homey — the logo illustrates that «Place of Power» is where you will be welcomed!