Rebranding of the identity for the Ukrainian Startup Fund

idealers is a creative marketing agency that helps Ukrainian innovative projects and startups scale through marketing.

The Ukrainian Startup Fund (USF) is a state institution that aids innovative projects and technology startups in attracting funding at early stages and launching their own initiatives. The fund acts as a driver for the development of the startup ecosystem, provides conditions for growth in the sector, forms a positive investment image of Ukraine’s tech industry abroad, and represents Ukrainian innovative solutions worldwide.

What was done in the rebranding:

Digitalization of the Logo
The first stage of rebranding involved developing a logo that reflects the modernity and flexibility of the fund. Moving away from the old symbol – a switch, idealers created an image of a digital «switch», symbolizing the fund’s readiness for rapid changes and adaptation to modern conditions.

Change of Colors and Fonts
During the design process, a color palette and fonts were selected that reflect the dynamism and innovative spirit of the Ukrainian Startup Fund. In developing the website, this color scheme was adapted and expanded, adding two accent colors that helped enrich the visual image of the brand.

Development of New Merchandise
The final stage involved developing unique branded products. Each piece of merchandise is designed to highlight the innovative spirit of the fund and its role in supporting Ukraine’s startup ecosystem.