Breaking Barriers: Uklon & hromadske’s Initiative
hromadske’s dedicated team has carefully crafted a special project centered around sign language in cooperation with Uklon. Drivers with hearing loss were involved to talk about their job and ‘uncomfortable’ questions from passengers. So, an article was created with a story about sign language and people with hearing loss. A flagship element of the project is an animated sign language vocabulary – an innovative tool enabling everyone to learn essential phrases for effective communication.
“Breaking Barriers: Uklon & hromadske’s Initiative for Inclusive Communication through Sign Language»
Due to the Russian war in Ukraine, there has been a significant increase in the number of people with disabilities. The project represents a commitment to cultivating a harmonious coexistence welcoming to all, regardless of ability.
Multimedia Content:
A flagship element of the project is an animated sign language vocabulary — an innovative tool enabling everyone to learn essential phrases for effective communication, such as conversing with a driver with hearing impairment.
Audience Engagement:
The project has garnered significant attention, boasting a total reach of 600,000 and a plethora of positive comments.
Educational Component:
Readers can take a brief test to reinforce learning and facilitate practical use. This not only assesses their acquired knowledge but also ensures a hands-on understanding of the challenges faced by those with hearing loss.