Advertising campaign «The Veteran’s Journey»

plusone social impact communication agency developed a communication strategy for the Ukrainian Veterans’ Fund and, as part of it, launched the first video. In developing the strategy, the agency’s main tasks were to raise public awareness of the problems and needs of veterans, and to promote the Fund’s programs and services among target audiences: military personnel, veterans, and their families and close ones.

Even after demobilization, most veterans do not have a final sense of returning from the war. The experiences they’ve lived through are often traumatic. What a veteran had to see, do, and feel keeps their consciousness in the trenches and beyond.

Therefore, thanks to the Ukrainian Veterans’ Fund, an infrastructure for defender support is already functioning and actively expanding in Ukraine.
The Fund will be there on the «Veteran’s Way Home», providing assistance in rehabilitation, education, employment, legal services, and financial support for starting their own business.

The video’s production was provided by Strumer Production.