Support for the documentary «Hero»

Brandly Agency engaged JSC «Kyiv Vitamin Plant» as partner of the documentary «The Hero», making this collaboration a logical step in stressing brand’s social mission and creating an omnichannel communicational campaign — TV, YouTube, social media, PR.
The documentary «The Hero» was created by Alexander Veremiienko, a producer at FILM.UA Group, and a military serviceman of the Armed Forces of Ukraine.

Synergy of short documentaries about Ukrainian military men and women and pharm brands of JSC «Kyiv Vitamin Plant» have garnered over 4M views!
The documentary «The Hero» became the first in a series of projects aimed at telling viewers the incredible stories of Ukraine’s defenders who have received high recognition from the state by earning the title of Hero of Ukraine. The project was created by Alexander Veremiienko, a producer at FILM.UA Group, and a military serviceman of the Armed Forces of Ukraine. Alexander has been awarded honorary distinctions such as the «Steel Cross,» «Silver Cross,» and the «Military Honor Cross.» The documentary was created with the support of the Ukrainian Cultural Foundation (UCF) and the direct assistance of the then Commander-in-Chief of the Armed Forces of Ukraine , Valeriy Zaluzhny.
The documentary «Military» became a logical continuation of the series, consisting of 8 short episodes, each depicting a separate story of women serving in the Armed Forces of Ukraine. The project will help better understand their motivation, experiences, and feelings.
Brandly Agency engaged JSC «Kyiv Vitamin Plant» as partner for both projects, making this collaboration a logical step in stressing brand’s social mission and creating an omnichannel communicational campaign. The Brandly agency provided a full scope of client services, including supervision of production processes, crafting of product placement ideas and implementation, and tracking the results of the promotional campaign.
«Korvalment» was chosen for «The Hero» project. Brand’s main message «Calm your heart» resonates with the feelings of the audience when watching news and stories about the current situation in the country.
«Kvadevit» vitamins were integrated into «The Military» series. The brand’s slogan — «Vitamins for the Brave,» emphasizes the courage and bravery of Ukrainian women who fight side by side on the front lines, fighting the enemy and saving lives.
Both projects have the following communication channels («The Military» campaign is currently in process):
Broadcasting on MEGA and «Svitlo» TV channels with product placement in episodes where applicable.
Episode releases on the FILM.UA Group’s YouTube channel with an additional link to the partner’s landing page in the video description.
PR support in specialized media.
Promotional campaigns on FILM.UA Group resources, including social networks and the Group’s website. This includes the release of trailers, official posters, and the creation of short videos for each new episode to sustain audience interest in the project.
The campaign of the documentary series «The Hero» is over, but reruns of the series are still expected on the MEGA and «Svitlo» TV channels in 2024. We can summarize the following:
The overall organic reach of the campaign exceeded 4 million impressions, compared to a forecast of 800,000. Three short videos went viral and became the most-viewed content in the history of FILM.UA Group’s YouTube. Military communities shared the episodes on their channels, and viewers praised the successful collaboration between the brand and the content.