Photo project for the veterans’ integration platform

To draw public attention on war veterans’ integration, Adsapience agency created a social campaign involving the prominent war photographer Kostyantyn Liberov. 

The agency invited the real Ukrainian veterans who found strength to start a new life after severe injuries and those who supported them for a photoshoot.

The breathtaking photo stories of love and trust appeared in the display windows of TSUM Kyiv, promoting the campaign main idea: no one veteran should return to civilian life alone.

The longer the war continues, the more veterans there are in Ukraine. To raise public awareness of how crucial the support of veterans is, Adsapience agency created an exclusive photo project involving Kostyantyn Liberov. In 2022, the photographer gained the worldwide recognition by picturing the war. And now, he pictured those who returned from it.

The photoshoot tells the stories of the real Ukrainian veterans who found strength to start a new life after severe injuries. The stories in which those close to them play an important role. Loved ones. Family. Even four-legged friends. 

The breathtaking pictures of love and trust appeared in TSUM Kyiv display windows on the main street of the capital, promoting the campaign main idea: no one veteran should return to civilian life alone.

The photo shoot also became the announce of the initiated by FUIB bank social platform on veterans’ integration, welcoming passers-by to explore the website and get to know how everyone can support veterans.