A 360 Campaign for a 360 Company

EFE – a reliable partner for construction projects.

Services: discovery, rebranding, strategy development & implementation.

ddd© agency developed & delivered a comprehensive approach showcasing the brand’s long-standing presence, wide product range, and extensive geographical coverage.

Why 360? Because the brand is everywhere: underfoot – paving stones, overhead – reinforced concrete, and all around – concrete walls. This insight inspired the slogan: «EFE IS HERE».

Impressions: 6.5mln.

A Vibrant Campaign About Gray Concrete.

The agency aimed to tell a story showing how EFE’s products seamlessly blend into everyday life.

Insight: EFE is always nearby. Underfoot – warm paving stones, overhead – reliable reinforced concrete, and all around – sturdy walls. This feeling of safety and stability inspired the slogan: «EFE IS HERE: an efficient producer for everyday stories».

ddd© agency partnered with the video content agency and action to create the video. Together, they made a series of clips featuring Bohdan, an EFE employee, who sentimentally recognizes the brand’s products everywhere and filmed it on his camera roll: whether it’s your first date, and the snails are misbehaving. When you’re trying to grasp modern art while sitting on it, when you’re in the park every morning with your pet, it just won’t fetch the ball. When even chickens are flying, although chickens don’t fly. In short, when you’re living life.