National Psychological Support Line

provid communication agency, which is part of the agama agency group, developed a campaign for the National Psychological Support Line. The main idea of the campaign was to assist in finding light in life, and the image of light became central.

The agency team spoke with the experts from the hotline and found out that even in difficult states while working with a psychologist, people acknowledge that there is something good and bright in their lives, but their internal state hinders them from noticing it. Therefore, the main idea of the campaign was to help find light in life, and the image of light became pervasive.

The project was supported by the PR agency PLEON Talan and the outdoor advertising operator Perekhid Outdoor.

The hotline is an initiative implemented by the National Psychological Association with the support of the UN Development Program in Ukraine and the financial support of the European Union, the governments of Denmark and Canada. The video was created with the support of the UN Development Program in Ukraine and the financial support of the European Union.

Video text:

It may seem like it’s not the time for positive emotions when anxiety corners you.

But even in the darkest times, there’s a place for light. Even if you don’t notice it, life goes on, and so does yours.

You might not feel the same as before, but you can allow yourself to live. Let’s try to take care of yourself and find light in your life together. Call us.

Psychological support hotline for Ukrainians at home and abroad.