«Perevtilennya» project

Rocketmen agency developed the communication for the exhibition of the «Perevtilennya» project, a charitable initiative that transforms weapons into art objects. The agency created the project’s logo and interactive posters. 

The main idea behind the communication was the metaphor of stripping away the shell of weaponry. After cleansing the weapons with art, we see what we truly fight for: history, culture, art. Through the use of posters with stickers, the team ensured that everyone would see what is hidden behind the metal of weapons and what is worth fighting for.

Perevtilennya is a charitable project that turns used weapons into art objects. In the Ukrainian language, the word «perevtilennya» means transformation, rebirth. 

Rocketmen agency developed the logo and communication for the project leading up to the exhibition. The communication was designed in an interactive format: black posters with stickers. When a sticker is peeled off, a colorful abstraction appears underneath, gradually forming a complete picture as all the stickers are removed. 

This communication embodies the idea of shedding the shell of weaponry, its transformation, when after cleansing the weapons with art, we see what we truly fight for: history, culture, art, our national identity.