Mutant Football League game

For a group of developers from the United States and the United Arab Emirates the FBA specialists redesigned the name block of the well-known Mutant Football League game. The game loved by many people has received a sequel and a new logo. The changes affected not only the graphics and presentation but also the philosophy. «Freed, freed from bondage». The aim was to update the image and attract new audience, strengthen the game’s identity reflecting its genre and features, providing space for self-expression and saving the recognizability of the previous versions at the same time. Game character’s visage, the use of sharp forms, aggressive elements and color palette choice create an impression of strength, boldness and audacity. The visual intensity of the logo which attracts the consumer’s attention, especially football and extreme games fans, is focused on Western audience. Additionally, a set of accessorial emblems was developed to support the essential element. As a reference to the National Football League it looks like a heraldic shield with a monogram in the center. Such elements help to increase the number of emblem carriers, brand awareness and interest in a new product.