Crabs Kids store identity

Aprostir marketing agency has revamped the corporate identity of Crabs Kids that is a premium-class store for baby strollers, car seats, bicycles, and accessories.

The foundation of the identity is formed by smooth path-like lines. The little ones will navigate them with us, as a stroller is a child’s first mode of transport. The agency’s team branded badges for the store’s staff, price tags, tape, vehicle, and image advertising stands. They also prepared a branded sticker pack, which serves as a compliment for customers.

The crab remains the main character of the logo and identity. However, it has been made less detailed and more minimalist.