Cowabunga Sandwich Station identity

The case was created for the Cowabunga Sandwich Station — the part of Arriba! Family Projects. They have developed a name, logo, brand identity, and tone of voice.

Almost everyone in Arriba! loves meat. Real, juicy meat. They enjoy it in different ways — skewers, steaks, cutlets, sausages. They love it abundantly, much more than bread. And please, no chicken. They’re all about genuine meat, their guilty pleasure that sparks their ideas.

But here’s the hitch — in Kharkiv (at least), they lack places to savor delicious food loaded with real meat quickly. Sure, there’s fast food galore — shawarma, hot dogs, pita wraps, kebabs. However, meat plays second fiddle, and having the same thing gets old.

So, what’s a meat-craving soul to do? Crave no more. They thought, «Let’s make a spot where meat reigns supreme». Craft sandwiches loaded with meat that’ll make you drool just from looking at it, shouting «#&)*&%&, THIS IS CRAZY GOOD!»

Why Cowabunga? Think The Simpsons meets carefree surfers — simple, joyful. From logo to tone of voice, that’s the vibe they’re rocking.

No need to yap more about it. They’re just sandwiches meant for munching, not reading. Come by instead.