Influencer campaign for Sony portable speaker

Vivid brand content hub, in collaboration with Sony Polska, created vibrant Instagram communication for the new Sony SRS-XG500 portable speaker.

The campaign aimed to introduce the young audience to the new product and help the brand win their hearts.

To demonstrate how the SONY speaker enhances life anywhere, anytime, they selected influencers from various fields with different content themes. They showcased the capabilities of the new speaker in everyday life and expanded its usage scenarios.

The campaign yielded positive results, with content quantity exceeding expectations by more than threefold.