Launching new yogurts «Na Zdorovie»

WARTO communication agency devised a blogger campaign for the launch of three new yogurts – «Bulgaria», «Greece», and «Turkey» under the brand «Na Zdorovie». The campaign aimed to showcase that behind these new products from «Na Zdorovie» lies a distinct yogurt consumption culture, unique to each of the represented countries.

For the «Na Zdorovie» yogurt campaign, they assembled two groups of bloggers: nano- and micro-bloggers, and million-follower influencers. For each group, they designed a format that would garner the best feedback and engagement from their audiences.

The million-follower influencers promoted the three new products on Instagram and TikTok. Their followers learned about various pairings with yogurt, how to emphasize and enhance its taste, and conversely, how to use this product to add new flavors and diversity to their regular diet.

Micro- and nano-bloggers, as part of the advertising campaign, received a surprise from the brand – a mysterious travel suitcase. Their task was to «guess the country by taste» based on the assortment of products. The yogurt’s name was concealed, so through the enclosed ingredients, the influencer had to deduce in which region this particular variety is consumed – in the sunny mountainous Bulgaria, the ancient radiant Greece, or the vibrant, spicy Turkey.

«Na Zdorovie» campaign included 15 influencer integrations and garnered over 1.5 million reach. Through collaboration with bloggers, they delectably conveyed that the format of this new product opens up a diverse gastronomic experience for consumers – either as a standalone snack or for preparing Mediterranean cuisine recipes, meat and vegetable dishes, ice creams, and shakes.