Influencer project for Philips Lumea

Be—it Agency developed an influencer project for Philips Lumea to prove that photoepilation is not only for model-looking flawless girls but also for women with a real body.

The agency’s task was to continue building awareness of photoeprilation, keep leading positions of Philips Lumea on the market, and present the new model device with exclusive SkinAI features. 

They developed an influencer project aimed to prove that photoepilation is not only for model-looking flawless girls but also for women with a real body. And cooperated with opinion leaders who broadcast the ideas of body positivity, self-love and comfort in their bodies in their blogs. 

During 3 months, bloggers were testing Philips Lumea and published a post every two weeks according to the procedure schedule. In their publications, bloggers revealed key messages and features, while constantly emphasizing on the long-lasting effect and the safety of photo epilation.

The project proved that long-term collaboration allows influencers to understand the product better and make it part of their routine. As a result, they got 3.M views in total (70% more than expected) and hundreds of comments from the target audience expressing the desire to buy Philips Lumea in comments.