The identity for a new sports brand

The FBA branding agency team created a unique identity for a new sports brand for a US client – SINGER SPORT. The logo, typographics, color variations of the brand identity, as well as the design of equipment for the game of PICKLEBALL were developed by the FBA.

PICKLEBALL is a new active sport that is gaining more and more fans in America and Europe, and the trend is expected to reach you soon. The game combines the nobility of tennis, the simplicity of badminton rules and the activity of table tennis. PICKLEBALL is suitable for all ages, regardless of sports training or income.

As part of the project, a unique monogram was developed based on the abbreviation of the name – SINGER SPORT (SS). The stylization of the letters in combination with bright colors creates the image of the main attribute – a ball for PICKLEBALL game, which evokes direct associations with this sport. In addition to the unique monogram, the FBA team created a modern and dynamic design for the rackets, as well as packaging for them.