The campaign for the launch of «Oleina with Herbs»

«Oleyna» has always known what to offer Ukrainian families so that they can show their love to their close ones every day by cooking delicious and healthy meals. «Oleyna with Herbs» is a unique product for the Ukrainian market. The new oils infused with various herbs have rich and distinct flavors, rich in vitamins and omega-3, and fit well with a variety of dishes. They can be used for frying, baking, making marinades, and salad dressings.

Communication Task or the Kitchen Space Problem 

Our task was to build awareness of the new premium line, to tempt Ukrainian women and men to make a little space in their kitchens for the new oils. And, importantly, not to replace the traditional «Oleyna», but to place it next to it literally on the home kitchen shelf.

Fresh Insight Straight from the Kitchen 

Food has always been a way to show love and care. But we must admit that it is not easy to do this every day, or even three times a day. And where to find the inspiration? After all, you need not only find time but also answer the sacramental question: WHAT TO COOK TODAY? Buckwheat again? Fry chicken again? This salad again? How to break this routine? 

Food Embraced by Oil in a New Idea from «Oleyna»

«Oleyna» was not ready to inspire cooking complex, restaurant-style dishes with new oils. After all, the new product had to be the solution that helps turn the ordinary into something special. That is why, in the idea «Oleyna’s Embrace», the vibrant oils with herbs embrace each piece of food, enveloping it with their flavors and aromas. And most importantly, they magically turn familiar dishes into something special.

Now the Oil Embraces Buckwheat… And Cut! 

To create the visual illusion of oil embracing food, we went through thousands of angles, repeatedly searching for new ways to show this magic of taste and aroma. Oil and unphotogenic buckwheat, a piece of chicken or potatoes—they were not just the main characters, but the stars of this story. Plasticity and choreography were what guided the filming.

We highly recommend watching these commercials right in the kitchen, keeping the new “Oleyna with Herbs» handy, to immediately recreate in real life what was on the screen.