TALISMAN CALLSIGNS

Entrant name: Saatchi & Saatchi Ukraine

Advertiser: Dronarium Academy

Awards — Contest / Category:

Gold — Client`s View / Print, Outdoor & Design / Non-Profit/Charity

Silver — Creative Communications / Design & Branding / Corporate & Brand Identity

Bronze — Creative Communications / Design & Branding / Digital Design

Bronze — Creative Communications / Design & Branding / Culture & Local

Background 

Drones help protect lives during war. Nowadays, Ukraine needs thousands of people with drone piloting skills. That’s why the National Academy of Pilots «DRONARIUM» was established. 

Idea 

We created a digital generative identity that unifies countless unique personal identities. Each drone pilot has a unique callsign, and through our idea, we wanted to create a system that represents all the academy graduates. 

Cultural Context 

Traditional Ukrainian embroidery is not just an art; it’s also an ancient talisman of protection. 

How it works 

Based on the pixelated nature of Ukrainian embroidery, we created a stylized font. Next, a special algorithm was developed. Interacting with the designed font, it allows encoding every pilot’s callsign into one’s personal identity.

The Academy has already graduated over 5700 pilots, so the Academy already has over 5700 unique identities.