HOUSE BOX

Entrant name:  BetterSvit

Advertiser: Nova Post & Come Back Alive Foundation

Awards — Contest / Category:

Gold — Client`s View / Print, Outdoor & Design / Non-Profit/Charity

Silver — Client`s View / Advertising Campaigns / Non-Profit/Charity

Bronze — Creative Communications /Design & Branding / Tactical/Real-Time Response

Russian missiles hit the blocks of peaceful Ukrainians. To protect our sky, Nova Post and Come Back Alive Foundation launched a $8.9 million fundraising campaign to provide the Ukrainian Air Defense Forces with up-to-date communication means and mobile command posts. 

We transformed well-known Nova Post’s boxes into houses, not damaged, full of life inside. They symbolize the successful work of air defense. We drew the houses as ordinary living blocks where ordinary Ukrainian families live. We call them “panelkas” [panel blocks]. As the artists drew murals on the blocks, we drew our fundraising goals on the boxes. Every house box became a donation and served as a communication. And not only packages, there were a lot of options to donate with postcards, parcel lockers, the app, website and merch. Every participant, every media, every mention led us to the target. 

On December 25, 2023, “Pack the Sky” fundraiser was completed. Our Air Defense Forces were strengthened with new effective equipment. It made Ukrainian’s homes a bit safer.