Myasomarket is the usual for you?

The I AM IDEA agency developed an advertising campaign for the Myasomarket store chain. The main task was to create the company’s brand strategy and showcase the diverse assortment of the network, from fresh meat to ready-made culinary products.

People want to be treated like regulars – like they’re well-known and remembered from school days, with their preferences in mind.

From this strategy emerged a communication that caters to both lovers of ready-made dishes and fresh meat enthusiasts – «Myasomarket – the usual for you?»

As part of the campaign, the team released a series of videos and visuals. The videos center on meat sommeliers and consumers. Meat sommeliers are a creation of the brand itself, focusing not only on quality products but also on service. The main task of meat sommeliers is to explain recipes, encourage experiments, and guide customers on their culinary journey.

Video Script:

[thinking] So what should I get?

[thinking] Chicken cutlets

[thinking] What do we have? Fresh ones?

[thinking] Just arrived

[thinking] Should I get two or…?

[out loud] Uh…

[out loud] Chicken cutlets, three pieces, as usual

Myasomarket – the usual for you