Correct Vira oil advertising

Madcats created an advertising campaign for Vira oil, where engine pistons come to life to teach drivers to use proper oil instead of just any oil.

People don’t always empathize with machines, but they can still empathize with people. To help drivers understand the consequences of using low-quality oil, the creatives brought engine pistons to life and gave them a voice.

Poor-quality oil can turn an engine into a horrible mess where only a wild badger could operate. It can also cause the pistons to overheat and break.

To catch drivers’ attention even on their way home, Madcats created a series of radio commercials and outdoor advertisements, playing on the theme of traffic rules.

The correct rules will tell you how to make your four-wheeled friend stop growling and start purring with happiness – just don’t forget to use Vira oil on time, the way it should be!