Kyivstar communication campaign

The agency I AM IDEA developed a creative communication campaign for the mobile operator «Kyivstar» as part of the launch of the new service «Super Unlimited».

Connection is as vital to Ukrainians as air – they can’t do without it. This has become even more significant given the circumstances they are currently living in: it’s so important to stay connected with loved ones and to know what’s happening in the world.

One of the tasks for the creatives in this campaign was to depict real life without embellishments or glamorous perfection. According to the creators, each scene in this advertisement reveals a special character, and everyone can recognize themselves or someone they know in it.

For unlimited communication, friendship, care, advice, hanging out, late-night talks, early morning videos, finding new memes, texting, chatting, calling old friends or relatives, asking «how are you?», «what’s up?», «how’s your health?» and saying «everything will be fine», «miss you», «love you». And of course, unlimited SMS.

Video text:

Kyivstar offers super unlimited for your endless conversations:

—  You hang up first, no you 

endless advice:

— add salt and that’s it. Got it?

endless:

— yeah

or:

— So what about you?

hanging out and just endless communication:

— Irka, you know, Slavka’s sister

Choose your super unlimited for Internet, SMS, or calls to all networks in the My Kyivstar app