Dobrá Hospodarka new logo

ROCKETMEN Agency created a new logo for Dobrá Hospodarka

About the Client

Dobrá Hospodarka is a Ukrainian manufacturer of handmade semi-finished products (dumplings, dumplings, pancakes, cabbage rolls, etc.).

Task

The brand decided to enter the European market, so it was necessary to develop a logo that would be familiar and understandable to the new audience. It was also important for the logo to have a connection with the product.

Challenge

To avoid the typical housewife image often used by competitors and to add a unique vibe to familiar elements in the brand identity.

Solution

The team decided to embrace the brand’s craft by shaping the letters from a long strip of dough, just like experienced chefs. The logo turned out soft and curly, yet it remains easily readable. For the identity elements, a few key products of the brand were selected and depicted with bright sticker-like illustrations that look juicy, adding character to the identity.