WARning: catastrophe

Adsapience agency developed the «WARning: catastrophe» campaign for Earth Day to draw attention to war and its consequences once again. The agency team used the visual similarity of the consequences of natural disasters and the demolition that war leaves. The world must be resilient in supporting Ukraine to defeat the global evil that could become a planetary catastrophe.

Adsapience agency has compared war to natural disasters.

Volcanic eruptions harm nature and cities, meteorites leave craters and scars on the surface of the Earth for ages destroying the ecosystems.

War does the same. However, unlike natural disasters, it can be stopped by providing support and speeding up Ukraine’s victory.