Inclusive reconstruction of Ukrainian citie

Linza agency created a social campaign for the Dostupno.UA civil society organization, which aims to update the topic of accessibility of urban spaces, to tell how to build a comfortable Ukraine for the life of all people. As part of the campaign, it was created outdoor and digital ads, animated music video with top Ukrainian artist alyona alyona and video explainer about specific problems related to inclusiveness in Ukrainian cities.

As of September 1, 2022, due to the Russian invasion, over 2.4 million Ukrainians were living in destroyed or significantly damaged housing.

Future reconstruction of their homes should consider all aspects of necessary inclusivity. This is the goal of our information campaign developed for the NGO Dostupno.UA.
We wanted to reach out to those who will be involved in the reconstruction of post-war Ukraine and provide them with clear information on the accessibility of infrastructure.

However, communicating with this audience directly is not so simple. Therefore, we decided to approach them through their children, friends, and societal pressure.

We complemented our campaign with media and influencers coverage.
The overall coverage of the campaign exceeded 8,500,000.

The agency focused on:

1. Outdoor and digital advertising;
2. Animated music video, created together with top Ukrainian artist alyona alyona
3. Video explainer about specific problems related to inclusiveness in our cities