WE INSTEAD OF ME

Entrant name:  Bickerstaff.734 

Advertiser: Galychyna

Awards — Contest — Category:

• Bronze — Peace — Out Of Home Advertising
• Bronze — Peace — Activation Campaigns
• Shortlist — Peace — Design
• Shortlist — Peace — Social Media & Influence
• Shortlist — Peace — Integrated Campaigns
• Shortlist — Peace — PR Campaigns
• Shortlist — Local Solutions — Out Of Home Advertising
• Shortlist — Local Solutions — Design
• Shortlist — Local Solutions — Social Media & Influence
• Shortlist — Local Solutions — Integrated Campaigns
• Shortlist — Local Solutions — PR Campaigns

Inspired by the newly created Ukrainian unity, the Galychyna brand decided to turn its products into a symbol of it. Thus, Galychyna became Slobozhanshchyna, Donbas, Crimea, and all other regions of the country. In this way, the brand declared its love not only for Galychyna, but also for the other thirteen historical regions of Ukraine. And soon, every Ukrainian could find a piece of themselves in this great and united Ukraine on supermarket shelves.